If you're looking to spice up your blog’s visibility in search, you'll got to invest in some powerful SEO tools for research and management of your search marketing campaign. the subsequent are a number of the simplest tools (free and premium) that you simply can use to assist optimize your blog for search.
Keyword Research

The foundation of any search marketing campaign is finding the proper keywords. And for bloggers, are often "> this is often especially important since keyword research can be the idea of tons of great blog topics. Here are some tools you'll use to start out your keyword research with.
Google AdWords Keyword Tool

The first tool of choice when it involves keyword research is that the Google AdWords Keyword Tool. Simply enter the most keyword phrase for your blog, and this tool will offer you phrases associated with that keyword along side their search volume. If you've got a Google AdWords account, you'll rise up to 800 ideas – no matter whether you've got actually placed a Google AdWords ad in search.

SEMrush

SEMrush may be a premium tool that permits marketers to research a competitor’s keywords in organic (normal results displayed in search) and paid search. Using the free interface, you'll enter the web site address of you or your competitor’s website and obtain a pleasant overview of traffic to the location , keywords the location is ranking on and far more. this is often great for analyzing you or your competitor’s site.

You can then drill down on each section. for instance , you'll select the organic keywords and appearance for a more detailed breakdown of the traffic volume for that keyword on the location , the web site address that’s attracting the traffic and far more.

To perform comprehensive initial keyword research for your blog, you'll check in for a one-month subscription for $79.95 and obtain thousands of keywords from blogs almost like yours. you'll download these keywords in an Excel spreadsheet for future reference. But start with the free version because that gives many good information.


On-Site Optimization

Once you've got chosen your keywords for your main blog and your first blog topics, you'll want to then optimize your blog for those keywords. the subsequent tools will assist you see how competitors optimize for search and permit you to feature proper meta tags (i.e. content that Google reads to assist index your blog) to your blog.
SEO Site Tools

SEO Site Tools may be a Chrome extension that permits you to quickly see any website’s main SEO tags (elements that are essential if you would like to rank well in Google) including the title tag, meta description, meta keywords, and image ALT tags.


WordPress Plugins

If you run your blog on your own domain using WordPress, then you've got tons of great plugin options for on-site optimization. WordPress SEO by Yoast has the foremost features for a free plugin including sitemap creation, addition of Meta tag fields (title, meta description, meta keywords) for your posts and pages, and SEO analysis of your content.

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Yoast may be a great SEO plugin for optimizing your posts

Link Building

If you would like your blog to rank well in search engines, link building may be a must. a method to get great links for your blog is to research links acquired by similar blogs. this may assist you discover:

Links that competitors gain with their content. this may show you their best link worthy content pieces.
Links that competitors gain through guest blogging. this will direct you to guest blogging opportunities you'll acquire also .
Links that competitors gain through social bookmarking on sites like StumbleUpon, Delicious, and Reddit.
Links that you simply can acquire without content like directories, social profiles, forum profiles, etc.

There are tons of great tools when it involves competitive link research. Most offer the normal list of links that you simply can download into an Excel spreadsheet, but some offer special visual tools and better organization. Here are a couple of that slot in alittle business budget.
CognitiveSEO

CognitiveSEO features a lot of great features starting at $19 per month. the simplest is that the ability to look at the link profile of your blog and your top four competitors using the Visual Link Explorer.

Color coding allows you to quickly see a competitor’s link strategy along side the power to hover over each dot representing a link to find out more details that specific link.

Do they need tons of links from authority websites? Top links are represented by the most important dots furthest from the middle of the most link clusters.
Are they getting links from social networks, press releases, forums, directories, and other blogs?
What sorts of sites are they getting links from? Business, fashion, health, recreation, etc.
Are they acquiring mostly text links or image links (usually related to banner ads)?

You can also see this information in chart format and click on on the bars to ascertain links that fall under specific groupings.

WebMeUp

WebMeUp offers simple organization of your links and your competitors’ starting at $99.95 per month. for instance , you'll quickly see backlinks organized by domain, Google’s authority metric PageRank, and by Alexa Rank (traffic).

It also allows you to ascertain other metrics about your blog and your competitors’ like their social popularity, keyword ranking history, and more at a look .

Rank Checking

If you don’t invest during a link building tool just like the ones mentioned above, you’ll still want to possess a standalone rank checking tool so you'll monitor your blog’s progress in search. this is often essential if you would like to form sure that your marketing efforts are resulting in results. the subsequent tools start at $49 per month with accounts for bloggers and little businesses.
Authority Labs

Authority Labs offers a clean interface for tracking 250 keywords across 50 domains with a Plus account. Their clean interface makes it easy to identify your current rankings and changes.

WhooshTraffic (acquired in 2014)

WhooshTraffic allows you to trace 300 keywords total on a vast number of internet sites .

WhooshTraffic also will send you a daily ranking email so you'll see your keywords at a look without having to login.